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UnionPay International Payment Network Uzbekistan · 2024
Instagram Telegram BTL

UnionPay International: 6-Month Retail Promo Across Korzinka, Makro & Havas

Muna Media built and operated a six-month card-spend promotion for UnionPay across HUMO terminals in Uzbekistan.

1 742 450 Total reach
10 505 Verified receipts
$61 600 Transaction volume
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UnionPay International: UnionPay International: 6-Month Retail Promo Across Korzinka, Makro & Havas

Challenge & Context

Increase everyday card payments on UnionPay across major grocery and fuel chains.

Scope Delivered

  • 6-month promo operations
  • Website & Telegram bot
  • SMM, paid, creators & live draws

How We Executed

  • Built a promo website, Telegram receipt bot for purchases from $5, and weekly live Instagram draws.
  • Partnered with Korzinka.uz, Makro, Havas, and Uzbekneftegaz across retail locations.
  • Combined SMM, paid social, Telegram, and creator support to collect 10,505 receipts.

Screenshots & Materials

UnionPay promo campaign website UI
Campaign landing page paired with the Telegram receipt bot.
UnionPay Instagram and Facebook campaign creatives
10,505 verified promo receipts across major Uzbekistan retail partners.
VERIFIED TRACK RECORD

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