Open Card Fintech / BNPL Uzbekistan · 2024–2025
UGC Instagram Digital

Open Card: Reels Production & High-Intent Google Ads in Uzbekistan

Muna Media produced a full-cycle Reels ad series and launched transactional Google Search campaigns for BNPL app Open Card in Uzbekistan.

Reels Short-form video series
Google Ads Search acquisition
Open Card: Open Card: Reels Production & High-Intent Google Ads in Uzbekistan

Challenge & Context

Stand out in a crowded installment market and reduce user acquisition cost.

Scope Delivered

  • Reels scripting & shoot
  • Post-production & graphics
  • Google Search setup

How We Executed

  • Scripted, cast, and shot localized Reels showing real-life shopping scenarios.
  • Captured active Uzbek and Russian search demand through structured Google Ads campaigns.

Screenshots & Materials

VERIFIED TRACK RECORD

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PRIVACY NOTICE

Personal Data Processing

Muna Media processes brief submissions under the Republic of Uzbekistan Law No. ZRU-547 "On Personal Data" (July 2, 2019, amended by O‘RQ-1125 on March 26, 2026).

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